For a limited time, to get Jerry's acclaimed book Making Culture Pay in the Ebook version FREE, CLICK HERE

Don't be lulled to sleep by the news reports of employee cutbacks and temporary unemployment numbers!

The tide is out! Three very different but powerful waves are on their way to every enterprise in America whether it is a for-profit business or nonprofit organization. No leader can avoid the impact of one or more of these extraordinarily powerful influences on every organizational culture. These powerful forces will call upon every leader to change the way they look at their roles as leaders and bring about the need to train every leader to take charge of their own workplace culture in building organizations that:

• Consistently produce outstanding results
• Attract, motivate and retain top talent
• Readily adapt to changing conditions

The Tsunami Waves:

1. Critical skills shortages
   There will be increasing shortages in a great number of critical skills areas.

   A few examples:
   • Nursing – 120,00 now and growing
   • Welders – 200,000 by 2010
   • Truck Drivers – 20,000 now – growing to 111,000 by 2014
   • IT Workers
   • Teachers
   • Medical Technicians

2. General Workforce Shortages
   Some economists predict that if people continue to retire in the way they have in the past decade, that the general workforce shortage could grow to 35,000,000 by 2030.

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   • A number of mitigating circumstances may reduce these forecasts:
   • Productivity gains (1.5% per year)
   • Net export of jobs (.02% per year)
   • Immigration policies
   • Education of workers
   • Workforce participation
   • People holding multiple jobs
   • People working longer
   • Workers returning to the workforce
   • Whether the number is 35 or twenty million, there will be very significant general workforce shortages in coming years.

3. Unwanted Worker Turnover
   Leaders are being increasingly challenged by the need to meet the needs, want and values of three very diverse worker cohorts:

   • Mature workers 55+ years of age
   • Mid-career workers 35-54
   • Young workers 16-24
   • Workplace cultures made up of workers from all three of these very diverse cohorts can be developed into organizations that maximize the strengths of workers from each cohort and lead to subcultures that live up to their full potential.

Subcultural performance is an essential element of organizational leadership. No enterprise will ever live up to its full potential until every leader, at every level, is an effective workplace cultural leader.

For a limited time, to get Jerry's acclaimed book Making Culture Pay in the Ebook version FREE, CLICK HERE